What two methods are used in prospecting?

The most suitable choice for the two methods used in prospecting is characterized by the terms proactive and reactive. Proactive prospecting involves actively seeking out potential clients or leads through various strategies such as networking, cold calling, and outreach initiatives. This method anticipates the needs of the market and takes the initiative to establish contact with potential customers.

Reactive prospecting, on the other hand, occurs when leads come in as a response to marketing efforts or referrals, where the salesperson responds to inquiries or interest that has been generated from promotional activities or previous contacts. This method relies on the leads being attracted to the business rather than the business going out to find them.

Both methods are crucial in a comprehensive sales strategy, as they help to effectively build and maintain a client base by utilizing different approaches to connect with potential customers.