What should you communicate when transitioning from the Apply Step to the Convince Step?

When transitioning from the Apply Step to the Convince Step, it is crucial to communicate that your claims will be supported with evidence. This is important because the Convince Step is focused on persuading applicants by providing them with solid, factual information that reinforces the benefits and opportunities available within the Air Force Reserve. By emphasizing the supportive evidence behind your claims, you build credibility and trust, which strengthens the applicant's confidence in the information being presented.

In this context, resources, success rates, or personal opinions may offer some value but do not serve as the primary focus for this specific transition. While stating your ability to provide resources may highlight your support, and sharing success rates could add to the applicant’s understanding of outcomes, the key to effective persuasion in this step is ensuring that any claims made are backed by verifiable evidence. This approach helps to create a logical and convincing narrative that encourages applicants to take further steps toward engagement and commitment.