What is the primary concept of the Benefits-Stacking formula?

The primary concept of the Benefits-Stacking formula is to sandwich the commitment between benefits. This approach is effective because it creates a compelling narrative that emphasizes the positive aspects of the offering before and after the commitment is made. By first outlining the benefits, the individual is drawn into the value of the proposition. After the commitment is presented, reinforcing the benefits again serves to bolster the decision, reassuring the individual and encouraging them to feel positive about their choice. This method leverages the psychological principle that people often lead with emotion and look for justification afterward, making the recapitulation of benefits vital in reinforcing the overall message and securing a stronger commitment.