What is one of the three rules of the IMPACT Selling System?

In the IMPACT Selling System, one of the three fundamental rules is to ensure that you do not move to the next step until the previous one is complete. This emphasizes a structured and methodical approach to selling, where each phase is fully addressed before progressing. This rule is crucial because it allows the sales professional to fully understand and meet the customer's needs, thereby establishing trust and rapport. By ensuring that each step is completed thoroughly, the salesperson can better address any concerns or questions the customer may have, leading to a more effective and successful sales process. This systematic approach helps in building a strong foundation for the relationship with the customer and enhances the likelihood of closing the sale successfully.