What is an example of a proactive prospecting strategy?

Utilizing social media advertising represents a proactive prospecting strategy because it involves actively reaching out to potential recruits before they express interest or inquire about opportunities. This method allows recruiters to present their message to a broad audience, create interest, and engage with prospective candidates on platforms where they are already spending time. By leveraging targeted ads, recruiters can tailor their messaging to specific demographics to effectively draw in potential enlistments.

In contrast, waiting for leads to come to the recruiter and responding to inquiries are more reactive strategies, as they involve waiting for prospective candidates to take the initiative, rather than actively seeking them out. Following up with past leads is also a tactic that relies on prior interactions, making it a less proactive approach than engaging new prospects through advertising.