What does the term 'Niche' refer to in the context of IMPACT Selling?

In the context of IMPACT Selling, the term 'Niche' refers to a specific market segment that you target, which is more aligned with understanding the needs and preferences of potential customers. While 'niche' can generally relate to demographics, it is more accurate in this context to refer to the specialized area within the larger market where certain products or services are particularly relevant.

In the case of military recruitment, identifying the niche involves understanding the unique characteristics and motivations of potential candidates. This could pertain to various aspects such as career interests, educational backgrounds, and personal goals that align with what the military offers. Thus, recognizing a niche allows for more effective communication and targeted marketing strategies.

The other options do not encapsulate the full scope of the concept. For example, while demographics are a consideration in defining a niche, they do not encompass its broader implications in marketing strategy and customer targeting. Similarly, the term does not specifically refer to the eligible candidates for a military branch or merely denote the price range of services, which are separate considerations in the marketing and recruiting fields.