What does 'Positioning' refer to in the context of selling?

In the context of selling, 'Positioning' refers to establishing a recruiting strategy with potential candidates. This involves strategically defining how a product or service fits within the market and how it appeals to specific segments. By positioning correctly, a seller can highlight the unique benefits of what they are offering and clarify why it stands out from competitors. This can be particularly important in recruitment, as it helps articulate the value proposition to candidates, making them more inclined to engage with the opportunity presented to them.

The focus is on aligning the candidate's skills and interests with the needs and branding of the organization, establishing a connection that fosters mutual understanding and appeal. This creates a foundation for a more tailored and effective recruitment process that resonates with potential candidates.