What are the two essential components of selling according to IMPACT principles?

The correct answer highlights the importance of Positioning and Timing as essential components of selling within the IMPACT principles. Positioning involves effectively creating a favorable perception of a product or service in the minds of customers. This means understanding the unique value proposition of what is being offered and clearly communicating that to the target audience, ensuring that the product stands out in a competitive market.

Timing is equally critical, as it pertains to the ability to reach customers when they are most receptive to a message or offer. This can involve understanding market cycles, seasonal trends, and the customer's purchasing behavior to ensure that the approach aligns with their needs and readiness to buy. When these two components are executed effectively, they can greatly enhance the success of sales efforts.

While the other choices touch on important aspects of the broader sales process, none encapsulate the specific focus that the IMPACT principles emphasize on the strategic placement of a product and the synchronization of outreach efforts with customer readiness.