According to IMPACT principles, what is an emotional response in the decision-making process?

The concept of an emotional response in the decision-making process refers to how feelings and perceptions influence choices, particularly regarding the benefits one anticipates from a decision. When considering options, people often rely on their impressions shaped by how they perceive the potential outcomes of their actions. This subjective lens can significantly affect decisions, leading individuals to choose options that resonate emotionally with them rather than those that may be strictly logical or economically sound.

In this context, selecting an impression based on perceived benefits highlights how emotional evaluations of a situation can sway decisions, making it an indispensable aspect of decision-making models that incorporate emotional intelligence. This aspect aligns with the principles of IMPACT, which emphasizes a holistic view of decision-making, acknowledging that emotions and perceptions play vital roles alongside rational analysis.